Don’t beleve the hype, Dell is still kicking butt
I’ve read numerous articles in the past month about Dell’s slowing growth
and company management reevaluating its strategy going forward. In my opinion, this is a
classic example of Wall St over-reaction and research analysts applying pressure that could be detrimental
to a well-functioning organization.
I’ve had two interactions with Dell in the same period that this news has
surfaced. I ordered a new X1 laptop and it arrived ahead of schedule from
the factory. This is particularly impressive because each machine is
built-to-order. Within a week of receiving it, I broke the screen.
When I called Dell to complain, they happily sent me a replacement, which also
arrived ahead of schedule. Yesterday afternoon, I ordered an external
hard drive to back up my media library – Maxtor One Touch III – and guess
what?….it arrived today less than 24 hrs later. Oh by the way, shipping
and handling was free!! Also worth noting, I never experienced long hold
times when I called.
I’m impressed with Dell and based on my last few interactions with the
company, they’ve retained me as a loyal customer. With customer acquisition costs soaring, particularly in the fickle consumer electronics market, the value
of treating your customers well has never been higher. Dell seems to understand this and is
responding accordingly.
